Efhan

Design systems and tools behind sites used by millions.

Design engineer based in NYC. I build the design systems and frontend tooling that let marketing teams launch high-traffic campaigns on their own, without giving up performance or reliability.

See Work

Selected Work

Work focused on enabling high-traffic marketing experiences, from campaign infrastructure to performance optimization at scale.

Google Workspace 50 States campaign page

Google Workspace (via Blinkk)

Contributed to a large-scale migration to a headless CMS architecture, enabling distributed teams to independently create and manage marketing pages. Built and scaled the frontend architecture to support high-traffic campaigns, focusing on performance and reliability.

Google Maps Platform landing page

Google Maps Platform (via Blinkk)

Built and extended a modular design system for the Google Maps Platform marketing site, enabling consistent, reusable patterns across high-traffic pages. Helped scale the frontend architecture to support global campaigns and enterprise use cases, improving maintainability and development efficiency.

Waymo Teens Accounts page

Waymo (via Blinkk)

Configured additional CMS schemas and built new frontend modules for the Waymo Teens Accounts landing page, delivered on a one-week turnaround.

Chronicle Security landing page

Chronicle Security (via Blinkk)

Migrated Chronicle’s marketing site from a legacy file-based CMS to a self-service model, enabling the marketing team to independently manage content and launch campaigns without developer involvement. Built and integrated frontend systems to support a scalable, maintainable content workflow.

Awards & Accolades

A few honors from the design and advertising community over the years.